Locally PH's Superfruits Social Media Campaign
Creative Direction, Graphic Design, Motion Graphics
I'm pleased to share a project that underscores the collaborative efforts of the team at Karpos Multimedia. In my role as the graphic designer, I collaborated with copywriters and project managers to execute Locally PH's Superfruits social media launch.
Our task was to effectively translate the established brand and look of the Superfruits line onto various social media platforms for its launch campaign. This required maintaining consistency with the brand identity while incorporating elements of movement, energy, and vibrant colors into our visual assets. Additionally, we were tasked with developing teaser and launch campaigns to generate anticipation and engagement among the audience.
To address this challenge, we strategically integrated dynamic moving images and graphics into our design strategy. These elements served to capture attention and convey the freshness and vitality of the Superfruits line to the audience. Collaborating closely with copywriters, we crafted messaging that highlighted the unique flavors and eco-friendly features of each Superfruits variant.
For the teaser campaign, we crafted subtle visuals and messages to generate curiosity and build anticipation. Then, for the launch campaign, we utilized dynamic visuals and compelling messaging to officially introduce the Superfruits line and drive engagement.
Through meticulous coordination with project managers, we ensured consistent communication of the brand identity across various social media platforms throughout both the teaser and launch campaigns. This resulted in a cohesive and effective social media campaign that successfully introduced the Superfruits line while showcasing our team's ability to translate established brand identities into engaging digital content.
